Colon Cancer Awareness

Jeff created this advertisement as a freelance designer for one of Southwest Florida’s largest gastroenterology groups. It was conceived to illustrate how undetected colon cancer can shatter the lives of individuals, their families, and their friends. The negative space created by the silhouette represents a happy moment that is now incomplete due to the loss caused by this devastating disease. This advertisement ran during the month of March, which is Colon Cancer Awareness Month and appeared in regional publications throughout Southwest Florida.